{
  "identity": {
    "name": "Liam Duignan",
    "location": "Worcestershire, United Kingdom",
    "disciplines": [
      "Brand Designer",
      "Creative Strategist",
      "Creative Director"
    ],
    "specialisms": [
      "Brand design",
      "Creative strategy",
      "Creative direction",
      "Consumer brand development",
      "Brand identity",
      "Creative leadership",
      "Commercial strategy"
    ],
    "experience": [
      {
        "title": "VP Global Creative Marketing",
        "organisation": "TTi",
        "brands": [
          "Hoover",
          "VAX"
        ],
        "current": true
      }
    ],
    "achievements": []
  },
  "selectedExperience": [
    {
      "company": "VAX / Hoover",
      "category": "Floorcare",
      "logo": null,
      "role": "Creative Director → VP Creative Marketing",
      "description": "Leading creative and brand strategy across international markets, shaping brand direction, developing campaigns and building talented creative teams."
    },
    {
      "company": "PRYZM Cricket",
      "category": "Sports & Recreation",
      "logo": null,
      "role": "Co-founder & Creative Director",
      "description": "A passion project born from a desire to change the narrative of the industry. Co-founded and built PRYZM Cricket, supporting club cricketers and England internationals."
    },
    {
      "company": "Easho",
      "category": "FMCG Wholesale",
      "logo": null,
      "role": "Co-founder & Creative Director",
      "description": "Co-founded and built Easho over 12 months, turning a simple idea into an online wholesale business with revenues of over £3 million."
    },
    {
      "company": "Gtech",
      "category": "Home & Lifestyle Technology",
      "logo": null,
      "role": "Graphic Designer → Head of Creative",
      "description": "I helped build Gtech from an emerging challenger brand into a major consumer brand within a couple of years, across categories including vacuuming, e-bikes and garden care. We developed the campaigns and shaped the creative direction for the business you see today."
    }
  ],
  "summary": "Liam Duignan is a Brand Designer, Creative Strategist and Creative Director based in Worcestershire, United Kingdom.",
  "paragraphs": [
    "I work across design, creativity and strategy, building brands, shaping ideas and bringing them to life.",
    "I'm interested in more than just the finished work. I'm interested in how things evolve, what makes ideas meaningful and what happens when creativity meets curiosity."
  ],
  "personal": [
    "a brand designer.",
    "a creative strategist.",
    "a pretty good cook.",
    "someone who's built brands.",
    "Beth's fiancé.",
    "dad to a very fluffy dog.",
    "a casual photographer.",
    "curious about AI.",
    "a lover of good pasta.",
    "always learning.",
    "still evolving."
  ],
  "contact": {
    "email": null,
    "linkedin": "https://uk.linkedin.com/in/liam-duignan-69014525",
    "socials": []
  },
  "projects": [],
  "journal": [
    {
      "title": "A Website for Humans. And Machines.",
      "date": "2026-10-24",
      "description": "Thoughts on creativity, AI and building a personal website for both humans and machines, with curiosity, experimentation and a little nostalgia.",
      "url": "https://liam-duignan-portfolio.ldui.chatgpt.site/journal/a-website-for-humans-and-machines/"
    }
  ]
}