01
VAX / Hoover
Floorcare
Creative Director → VP Creative Marketing
Leading creative and brand strategy across international markets, shaping brand direction, developing campaigns and building talented creative teams.
I work across design, creativity and strategy, building brands, shaping ideas and bringing them to life.
I'm interested in more than just the finished work. I'm interested in how things evolve, what makes ideas meaningful and what happens when creativity meets curiosity.
Selected Experience
02
PRYZM Cricket
Sports & Recreation
Co-founder & Creative Director
A passion project born from a desire to change the narrative of the industry. Co-founded and built PRYZM Cricket, supporting club cricketers and England internationals.
03
Easho
FMCG Wholesale
Co-founder & Creative Director
Co-founded and built Easho over 12 months, turning a simple idea into an online wholesale business with revenues of over £3 million.
04
Gtech
Home & Lifestyle Technology
Graphic Designer → Head of Creative
I helped build Gtech from an emerging challenger brand into a major consumer brand within a couple of years, across categories including vacuuming, e-bikes and garden care. We developed the campaigns and shaped the creative direction for the business you see today.